The Shrinking Ice Cream Container

Posted on Tuesday, March 31st, 2009 at 10:49 am

Has anyone else noticed that the standard ice cream container has recently shrunk from 1.75 quarts to 1.5 quarts? Same price, smaller container. I remember the last time they shrunk five or six years ago to 1.75 quarts from the then-standard half-gallon (2 quarts). It’s not just one ice cream vendor, either; they all seem to be on board with the transition. What’s going on? Would people balk at paying $6.50 for a half-gallon instead of $5 for 1.5 quarts? And how is the ice cream cartel so powerful so as to dictate that all manufacturers all switch together?

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